Intricate PPC campaigns for SMEs
Have you heard of PPC? PPC is an acronym for an online marketing practice called ‘pay per click’, and it’s an excellent way to increase exposure to your website through carefully targeting the right keywords to gain an advantage over your competitors. But how do you know which keywords to target? What strategy would best suit your business to build solid foundations in the short-term, and build upon it for long-term growth and success?
SEOwned isn’t your average PPC agency. We believe that pay per click is a very intricate science that needs constant and consistent maintenance. User search behaviour is always changing – you need someone who always has their eye on current search trends and who is in tune with shifting search attitudes. We have vast experience managing the PPC budgets of large and small businesses on an international basis. Let us help boost your brand’s visibility with PPC!
The PPC priority
As a PPC agency we are incredibly hands-on when it comes to a pay per click campaign, to make sure that the right terms are being targeted and that they’re generating the ROI that you deserve. But what is pay per click, and how can it give such a boost to a website’s online presence?
Using the right software, a PPC company will bid for certain keywords on search engines such as Google AdWords™. This means a link will appear in the sponsored results above and to the right of the organic listings when a searcher enters that term.
But the key is in the bid. A link to your site will appear higher in the sponsored section if your bid is the most powerful. But, every time someone clicks on that link, you’ll be paying out the price you have bid for it. That’s why it makes sense to adopt conversion rate optimisation services alongside your pay par click campaign. If people are clicking your PPC links to visit your site, then it’s imperative your stock sells. SEOwned’s CRO techniques can help in this respect, helping you make a tidy profit from your PPC campaign!
Exposure is your PPC reward
Probably the largest reward you can expect from a PPC campaign is almost-instant brand exposure. With clever bidding and careful targeting, SEOwned will attract new visitors and promote your links to a fresh audience who may not have known you even existed. PPC is a fantastic way to get in the faces of new consumers in an immediate timeframe.
But people’s search habits change on a consistent basis and you will need a good PPC company on hand who knows what they’re doing, who has experience handling large campaigns, can recommend key changes based on consistent user behaviour and more. SEOwned has years of experience dealing with PPC campaigns of all shapes and sizes, and can create a sophisticated and effective online marketing campaign for your needs.
Complementing PPC with CRO
CRO, better known as conversion rate optimisation, involves making amendments to your website and campaign to encourage people to purchase your products and services when they land on your pages. Combining CRO with a good PPC campaign can produce an incredible ROI, and will set your website apart from local competitors and businesses that also operate in your industry.
Keeping people in the loop is incredibly important to us here at SEOwned. We go the extra mile to ensure that our customers know what is happening in their campaign at all times, and our ethical nature means we won’t place a bid on a specific keyword until you are in full agreement with our strategy. We also provide detailed reports that show how your campaign is progressing, how much of the budget has been spent, where it’s gone, the revenue a keyword has generated and more.
Optimising your campaign for the future
There isn’t really any limit to how many keywords you can bid on, but streamlining your campaign to make it as effective and as profitable as possible is something that only experience can deliver. SMEs and small businesses can make best use of a pay per click campaign to get better exposure if they don’t have the time to invest in a long-term organic SEO campaign, but they have to make sure they budget accordingly to make the most of their campaign.
Pay per click can be a difficult world for some people to enter initially, but when businesses get the hang of how it works and the benefits a well thought-out campaign can bring, it can become an essential form of advertising that can blast a brand straight into the limelight. Get in touch now to see how we could help you make the most of your pay-per-click budget.
