So, what is SEO?
Good question! There are so many agencies across the UK selling the stuff that you’d be forgiven for thinking that it’s either the be-all and end-all for your website to be a success, or a huge mess of complicated, expensive techno jargon that you can never hope to understand. The good news is that the truth about SEO is incredibly easy to grasp hold of – and SEOwned is here to answer any and every question you may have.
We at SEOwned are adamant that SEO should be accessible to all, especially small start-up businesses and SMEs. But what is SEO, exactly? An acronym for Search Engine Optimisation, SEO is a very modern method of internet marketing that makes a website more visible in search engine results pages. Ranking highly for targeted search terms in Google, Bing, Yahoo and others gives businesses a competitive edge over others online, and can reap serious rewards.
So what do I need to know about SEO?
To better understand it, think of yourself at home, relaxing in front of your computer. You need to find something online so you venture over to Google and enter a search term. You have a look at the results pages and click on the link that takes your fancy. But how are those links and results categorised? How exactly did the link that appeared first get there? And, more importantly, what was it about that specific link that encouraged you to click it?
That is SEO. The higher up a link to your website appears in search engine results pages (SERPs) for specific search terms, the more visible it is to people and the more likely that they’ll be encouraged to visit your website. Optimising your website for the world’s most popular search engines can generate masses of new traffic towards your website – if it’s done creatively by a reliable team that knows what they’re doing.
So SEO is an all-in-one cure for my site?
Not at all. There are all manner of internal and external factors that need to be considered and amended before you can get the rankings and results you desire. SEO is a long-term process. Each website on the internet is different, after all – but that’s a good thing! It means that no one SEO campaign is the same. That diversity allows people like us to evaluate your site, see what parts of your website work well and which parts need improvement.
The parts that need improvement will be handled in the most creative fashion to get your brand better long-term exposure and increase rankings on search engines. As with everything though, a good, solid foundation and forward-thinking strategy is critical to online success. That’s where we come in – we at SEOwned will use specialised analytical tools to evaluate your website, where your current traffic is coming from, what search terms are associated with your web presence and more.
The evolving nature of SEO
SEO, though still considered a relatively new form of marketing, is recognised as one of the most important forms of online advertising today. Its usefulness knows no bounds. It can improve a site’s exposure and rankings on an international basis, whilst smaller local businesses can use it to put some daylight between themselves and their regional competitors. SEO is always changing, with new marketing methods constantly being discovered. For instance, social media has recently burst onto the SEO scene, becoming a crucial way to communicate with customers and attract new users.
You may not want to incorporate social media into your SEO campaign, though. That’s fine – SEOwned will work in tandem with your wishes, creating an exclusive, creative and vibrant marketing campaign that targets the right people and improves your overall ROI. Our transparency is one of our greatest assets. We will provide you with monthly reports that detail how all areas of your campaign are progressing, tweaking where necessary to try and achieve SEO perfection.
Expanding your brand in the long-term
The best thing about SEO is that there are a range of different techniques that can be deployed across a variety of channels to make a campaign truly unique and special. The power of SEO is that you can decide how far you want your brand and word of your website to spread. Complementing your SEO campaign with measures such as SEO Content, a PPC campaign or CRO services can also go a long way to improving your revenue and results. Contact SEOwned to find out more information about search engine optimisation.
