Social Media Optimisation
Isn’t it just Twitter and Facebook?
That’s one way of looking at it, yes. Twitter and Facebook are very large parts of social media marketing, but they aren’t the only social websites on the internet. Google+ for instance is making a lot of headway, with other effective forms of social media being introduced on an almost daily basis. A strong social media presence is essential in modern marketing, to communicate effectively with your customers and spread your message further than ever before.
Facebook has over 500 million registered users worldwide. That’s a phenomenal audience. Other companies are advertising on Facebook, so why shouldn’t your brand get a piece of that pie? Good Facebook optimisation techniques can cultivate a brand new target audience, keep current users in the loop about changes to your business, new products, allow you to converse with them on a personal level and much more.
Isn’t Twitter optimisation the same thing, though?
Though the social concept of sharing is similar, Twitter and Facebook are two entirely different platforms in the social media optimisation (SMO) universe. Each platform has its own strengths and weaknesses. Mastering them and exploiting their potential in an SMO campaign is its own reward, and is important to show a more personal, friendly side to your business.
Creating a brand identity on a social networking platform not only shows potential customers online that you have a modern, up-to-date business model, but it also gives you the necessary tools to communicate with them, answer their questions, promote content and more. Having a strong social presence is the best way possible to advertise to a wider audience, complementing your website and what it has to offer.
Social media optimisation can’t be that powerful, surely?
It depends if it’s done right! Customers will have access to your brand at all times if you decide to build a social media presence. The more you make use of it, the more helpful you are to customers on it, the more you promote your content and the friendlier your interactions are all factors that can make a massive difference to how your brand is perceived online.
Think of a business on the high street where you’ve recently had a pleasant shopping experience. What did you enjoy about it? The professionalism of the staff, their approachability, the way the store made you feel welcome or something else entirely? Just because you’re using a newer marketing medium such as social media doesn’t mean that you should forget the basics of business. They should translate online with your brand. Good manners cost nothing, after all…
A positive approach to social media optimisation
Though there’s obviously a large social, interactive part to play when considering Twitter and Facebook optimisation, you must always remember to keep professional, positive and helpful at all times. Getting into a public argument with someone over nothing isn’t helpful, and will only harm your reputation in the long-term. Those negative connotations won’t just sit with your brand online, but with your brand in its entirety.
There are huge benefits to having a personal, positive approach to social media. If you get a large enough following and make best use of the tools available to you to promote your content, there’s a chance that it might go viral across the web if it’s creative and enticing, causing mass exposure to your brand and business in an instant. But for that to happen you need the right social optimisation techniques, combined with imagination and a lot of luck!
Creating fascinating social content
Combining the content on your site – whether it be a brand new blog post or incredible offer for your products – with a platform such as Twitter or Facebook gives your followers more access to your brand’s philosophy than could ever have been thought possible just under a decade ago. And, because of the inclusive nature of these networks, followers are sure to share and promote your content if it’s thought-provoking and relevant to their friends and family.
We at SEOwned have years of experience when it comes to social optimisation, from larger platforms such as Twitter and Facebook to smaller competitors that have sprung up all over the web in the last year or two. We are able to provide monthly reports that show how well your social campaign is progressing, giving an indication of what parts are working well and what parts need altering for long-term success. If you want your website to fulfil its potential, you’d better get social sooner rather than later!
