SEO & PPC Case Study

Dokoo Digital

I met Andy through my mentor and discussed the best strategy to improve his site to compete for keywords.

After taking care of a number of technical problems, I implemented new meta descriptions and titles to help draw the right keywords,we saw a nive improvement in rankings but the targeted keywords were not improving as much as we hoped.

After doing more research in to the site, we discussed a potential site rework to help provide a better opportunity for content as most of his site pages had very little content.

Along with proper targeted content for the site, we could see a nice increase in rankings for the relevant keywords with the only thing holding it back being a lack of backlinks that would need to be pursued in order to garner a better domain score.

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